Hi, nice to meet you!

I am Swarali Dalal, a London-based designer with 7+ years of UI/UX and 12+ years of overall design experience in product and service industry, who loves to craft digital experiences that reduce chaos in human lives.

My confidence lies in designing minimal, accessible, remarkable and functional interfaces driven my research. I have a strong grasp of creating design systems, where I seamlessly incorporate the latest web trends while adhering to WCAG guidelines. I follow user-centered design approach, driven by research and execute with an agile methodology.

What excites me the most is the opportunity to create products that can have a positive impact on people's lives. I take pride in designing digital products that are not only visually appealing but also solve real problems and enhance the user experience.

My design approach

My design process is driven by these 4 things i.e. Listen, analyse, design and test. Though every project is different and unique, I follow basic approach of discovering the issue, defining the requirements, ideating solutions, wireframing and testing before moving on to design systems, visual design and prototyping in an iterative manner.

Research and strategy

Research and strategy

Research and strategy

Research and strategy

Business analysis

User Interviews and surveys

Research and insights

Affinity mapping

Usability testing

Competitor analysis

Personas and empathy maps

Experience maps

Design workshops

Business analysis

User Interviews and surveys

Research and insights

Affinity mapping

Usability testing

Competitor analysis

Personas and empathy maps

Experience maps

Design workshops

Business analysis

User Interviews and surveys

Research and insights

Affinity mapping

Usability testing

Competitor analysis

Personas and empathy maps

Experience maps

Design workshops

Business analysis

User Interviews and surveys

Research and insights

Affinity mapping

Usability testing

Competitor analysis

Personas and empathy maps

Experience maps

Design workshops

Design

Design

Design

Design

Information architecture

Storyboards

User flows and task flows

Wireframing

Visual design

Design system

Prototyping

Interaction Design

Logo design and branding

Information architecture

Storyboards

User flows and task flows

Wireframing

Visual design

Design system

Prototyping

Interaction Design

Logo design and branding

Information architecture

Storyboards

User flows and task flows

Wireframing

Visual design

Design system

Prototyping

Interaction Design

Logo design and branding

Information architecture

Storyboards

User flows and task flows

Wireframing

Visual design

Design system

Prototyping

Interaction Design

Logo design and branding

Soft skills and tools

Soft skills and tools

Soft skills and tools

Soft skills and tools

Stakeholder management

Cross functional collaboration

Problem solving

Communication

Stakeholder presentation

Visual design mentor

Figma & FigJam

Framer

Adobe creative suite

Stakeholder management

Cross functional collaboration

Problem solving

Communication

Stakeholder presentation

Visual design mentor

Figma & FigJam

Framer

Adobe creative suite

Stakeholder management

Cross functional collaboration

Problem solving

Communication

Stakeholder presentation

Visual design mentor

Figma & FigJam

Framer

Adobe creative suite

Stakeholder management

Cross functional collaboration

Problem solving

Communication

Stakeholder presentation

Visual design mentor

Figma & FigJam

Framer

Adobe creative suite

Experience

Technology has always fascinated me and kept me motivated to learn about new things, which is why I find it intriguing to work alongside designers, developers and managers. I have experience working within large organisations to small start ups.

Nov 2022 - Nov 2023

Nov 2022 - Nov 2023

Nov 2022 - Nov 2023

Nov 2022 - Nov 2023

UX/UI Designer

UX/UI Designer

UX/UI Designer

UX/UI Designer

Nevereveralone, London

Nevereveralone, London

Nevereveralone, London

Nevereveralone, London

Jul 2022 - Sep 2022

Jul 2022 - Sep 2022

Jul 2022 - Sep 2022

Jul 2022 - Sep 2022

UX/UI Designer

UX/UI Designer

UX/UI Designer

UX/UI Designer

Catch Digital, London

Catch Digital, London

Catch Digital, London

Catch Digital, London

Jul 2017 - Oct 2018

Jul 2017 - Oct 2018

Jul 2017 - Oct 2018

Jul 2017 - Oct 2018

Visual Design Lead

Visual Design Lead

Visual Design Lead

Visual Design Lead

Hexaware Technologies, India

Hexaware Technologies, India

Hexaware Technologies, India

Hexaware Technologies, India

Jan 2016 - Jun 2017

Jan 2016 - Jun 2017

Jan 2016 - Jun 2017

Jan 2016 - Jun 2017

Senior Digital Designer

Senior Digital Designer

Senior Digital Designer

Senior Digital Designer

Grass Roots Group, Mumbai

Grass Roots Group, Mumbai

Grass Roots Group, Mumbai

Grass Roots Group, Mumbai

Since Nov 2018

Since Nov 2018

Since Nov 2018

Since Nov 2018

Design Consultant - Digital

Design Consultant - Digital

Design Consultant - Digital

Design Consultant - Digital

Freelance

Freelance

Freelance

Freelance

Oct 2013 - Jan 2016

Oct 2013 - Jan 2016

Oct 2013 - Jan 2016

Oct 2013 - Jan 2016

Senior Graphic Designer

Senior Graphic Designer

Senior Graphic Designer

Senior Graphic Designer

Vistaprint (Cimpress), Mumbai

Vistaprint (Cimpress), Mumbai

Vistaprint (Cimpress), Mumbai

Vistaprint (Cimpress), Mumbai

May 2013 - Oct 2013

May 2013 - Oct 2013

May 2013 - Oct 2013

May 2013 - Oct 2013

Art director

Art director

Art director

Art director

Bulboverhead, Mumbai

Bulboverhead, Mumbai

Bulboverhead, Mumbai

Bulboverhead, Mumbai

Feb 2010 - May 2013

Feb 2010 - May 2013

Feb 2010 - May 2013

Feb 2010 - May 2013

Junior Art director

Junior Art director

Junior Art director

Junior Art director

Adsync, Mumbai

Adsync, Mumbai

Adsync, Mumbai

Adsync, Mumbai

Education

Transitioning from a background in graphic design to product design felt completely natural for me. I thoroughly enjoy the journey taken to reach the final output through the iterative design thinking process and the human-centered method.

2023

2023

2023

2023

Product Design

Product Design

Product Design

Product Design

Experience Haus, London

Experience Haus, London

Experience Haus, London

Experience Haus, London

2019 - 2020

2019 - 2020

2019 - 2020

2019 - 2020

User Experience Design

User Experience Design

User Experience Design

User Experience Design

The Interaction Design Foundation

The Interaction Design Foundation

The Interaction Design Foundation

The Interaction Design Foundation

2004 - 2009

2004 - 2009

2004 - 2009

2004 - 2009

Bachelor in Applied Art

Bachelor in Applied Art

Bachelor in Applied Art

Bachelor in Applied Art

L S Raheja School of Art, Mumbai

L S Raheja School of Art, Mumbai

L S Raheja School of Art, Mumbai

L S Raheja School of Art, Mumbai